WRITING AND AUTHORSHIP
Anu Shah’s writing spans business analysis, opinion commentary, and children’s literature. Her work has appeared across startup media, business publications, and global news platforms, and reflects an expanding scope—from entrepreneurship and gender parity to technology, markets, and macroeconomic trends.
LATEST ARTICLES BY ANU SHAH
Leadership, AI, and purpose: What 2025 taught us and what will shape 2026?
2025 was a year of profound recalibration for Southeast Asia’s technology ecosystem. Across markets and sectors, leaders were forced to
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Evolution of advertising industry with the rise of OpenAI’s ChatGPT
OpenAI can now leverage the current information available on the internet, including complete and direct links to the source
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Why the Fed’s 2% inflation target is outdated and harmful to today’s economy
Explore the origins and impact of the Fed’s two per cent inflation target. Is it still relevant in today’s global economic landscape?
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What will the next wave of VC investment in HR tech look like?
HR tech is considered white-hot as companies operating in talent-constrained environments seek to invest in tools to help them better recruit.
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e27 (Guest Contributor, since 2018)
Anu has been a guest contributor with e27 since 2018. Her early writing focused on entrepreneurship, early-stage startups, and gender parity within technology and venture ecosystems.
Articles during this period addressed themes such as fundraising as a female founder, leadership bias, emotional expression in professional environments, and structural challenges faced by women in tech. In parallel, she wrote on emerging business models and sectors, including the gig economy, fintech adoption in frontier markets such as Africa, and investment opportunities in platform-driven businesses.
Over time, her contributions expanded to cover broader startup and venture themes, including the sustainability of direct-to-consumer brands, shifts in venture capital behavior, HR technology, and leadership trends in technology-driven organizations.
LATEST ARTICLES BY ANU SHAH
Women in Tech are No Less Capable than the Men
Jean Liu, the president of Didi Chuxing, is best known for getting Uber’s Travis Kalanick to sell off his china operations to her company.
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Why the Gig Economy is Worth Investing in
In just nine months of 2017, online staffing platforms raised more than $500 million, indicating how attractive and hot this industry currently is.
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Raising Funds as a Female CEO of a Tech Startup
Lately as I have been fundraising for UShift I have come across some very interesting statistics about success of women tech entrepreneurs in fundraising.
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BW Disrupt (Guest Author)
As a guest author for BW Disrupt, Anu wrote on innovation, technology-led business models, and the evolution of venture and startup ecosystems.
Her writing in this context focused on how technology was reshaping industries, how founders and investors were responding to changing market conditions, and how emerging sectors were being built across different geographies. These pieces reflected a practitioner’s perspective on innovation rather than theoretical analysis.
OPINION: Can India Replace China as the Manufacturing and Tech Hub
CNBC (Opinion Contributor)
Anu has written opinion pieces for CNBC, addressing macroeconomic, market, and geopolitical themes.
Her CNBC commentary examined topics such as pandemic-era data interpretation, comparative national trajectories, global market behavior, and the interaction between policy, markets, and economic outcomes. These pieces positioned business and technology developments within a broader global and macroeconomic context, moving beyond startup-specific analysis.
Children’s Literature: Little Hearts, Big Emotions
Separately from her business writing, Anu is the author of Little Hearts, Big Emotions, a children’s book series designed to introduce young readers to emotional awareness.
The first series focuses on six core emotions—happiness, anger, sadness, jealousy, embarrassment, and fear. Each book follows a structured format: a simple definition of the emotion, a relatable story reflecting situations children commonly experience, and age-appropriate guidance on how to recognize and cope with that emotion.
Intended for children aged five and above, the series serves as an early framework for understanding emotions, helping children articulate what they are feeling and develop basic emotional vocabulary and coping skills.